Reform Group

BRAND IDENTITY. NAME GENERATION. BRAND GUIDELINES. WEBSITE DESIGN & BUILD. LITERATURE. CAMPAIGN. SOCIAL. EXHIBITIONS. ART DIRECTION. PRINT PRODUCTION.

The workplace is changing. Our objective was to establish the newly launched Reform as more than another refit company but one that could implement modern and relevant live environments from design right through to maintenance. We developed the name and branding with the idea of changing the perspective. Looking at problems differently and finding solutions within them. The Identity with a reversed ‘f’ conveys this philosophy whilst adding a visual twist to the name without compromising the legibility. Applying the graduating colour throughout the branding reinforces the process of change.